Northumberland CC

Discover our Land is a social movement developed by Northumberland County Council. The idea was to build a following of people to promote and share everything that is great about the county, with a fundamental aim of shining a light on Northumberland as a place to visit, raise a family, build a career, or to establish and grow a business. Routed in storytelling, the place-based marketing campaign was launched in January 2019 and is now a growing and established brand, which has been seen by 4.5 million people online, with over 60,000 people following our dedicated social media channels. We invite you to Discover our Land.

This award is open to a single council or where appropriate a partnership of councils, or a council-owned company. Private sector partners can enter on a council’s behalf, with the permission of the council itself. The communications function is more integral to what councils do than ever. Influencing behaviour – in relation to, for example, recycling, transport or looking out for older neighbours – is increasingly important, as is the need to build trust in the difficult decisions councils have to take in these challenging times. Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.