The IPA Effectiveness Conference returns both in-person and virtually on 9 October to provide unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.

Expect new R&D, thought leadership and expert case studies covering topics such as humour, measurement and the effectiveness of creators.

We will also welcome our 2024 Effectiveness Awards winners to the stage - fresh from celebrating their wins two days prior - to share the secrets to their effectiveness success.