The Evolution of Identity Trust from IT Security to Business Enabler
Information
ENGLISH SESSION
Identity is no longer just an IT security issue but a key business enabler as businesses work to delight their consumers, partners, and employees with frictionless user experiences that also improve the security of access to the data and resources IT works to protect.
We all know security is a choice people make, and if we make it difficult, people will not choose it. But if we make security seamless and put control of what personal information can be shared, we can build trust over time and in the end get to know more about our users as we recognize them each time we engage with them.
In this session, I’ll introduce how you can establish trust through decentralized identity, leverage threat detection and mitigation tools to seamlessly engage users, and balance frictionless experience and security by implementing an adaptive trust model for governing access entitlements.



