JF AgroFish & Processing PLC
Sustainable Agri-food Value Chain
Information
Company Description
JF AgroFish & Processing PLC is an Ethiopian agri-food and clean-energy enterprise developing integrated, off-grid farming hubs for rural value creation. The company combines sustainable agriculture, renewable energy solutions, and circular farming practices to strengthen local production systems and enable resilient farm-to-table value chains across underserved regions.
Team
JF AgroFish & Processing PLC is founded and led by Johnson K. Ashine and Falk W. Foell, experienced entrepreneurs from entrepreneurial families with strong backgrounds in gastronomy, technology transfer, and market development. The team operates with a hands-on, ethical business approach and has received international recognition for its proof of concept, building its farming and processing operations directly on the ground.
Countries of Operation
Ethiopia, Germany
Ownership of Company
Local Company (100% Ethiopian-owned)
Number of years since incorporated
8 years
Stage
Early Venture
Annual Revenue (in EUR)
EUR 10,000 – 50,000
Number of employees
51–100
Project Pitch
JF AgroFish & Processing PLC develops off-grid agricultural hubs that introduce robust, high-quality technologies to underserved rural areas in Ethiopia. These hubs adapt imported farming, energy, cooling, and logistics technologies to local conditions, demonstrating environmentally sustainable and economically viable production models.
The business model combines technology rental and sales with training, spare parts, and maintenance services, ensuring long-term usability and affordability for farmers. This approach is complemented by showcasing the full value chain—from seed production to farming, processing, cold logistics, and final consumption through restaurant operations.
By centrally importing durable technologies and distributing them through hub-based models, the company enables farmers to access high-quality solutions at significantly lower effective costs, improving productivity, income stability, and environmental performance. The project supports rural employment, climate-resilient agriculture, and sustainable food systems while strengthening local value generation in Ethiopia’s agricultural regions.
Total Project Cost (in EUR)
EUR 540,000
Financing needs (in EUR)
EUR 320,000 – 540,000
Type of financing needed
Debt, Grant
Planned allocation of fundraising capital
Greenfield (new activity for the company); Expansion (expanding an existing activity)