Green Agro Solution PLC - Lersha
Human-Centric Digital Transformation
Information
Company Description
Green Agro Solution PLC, through its platform Lersha, operates a phygital (physical + digital) ecosystem connecting more than 340,000 smallholder farmers with over 250 service providers. The platform integrates agricultural inputs, mechanization services, market linkages, access to finance, and real-time agro-climate advisory and fertilizer recommendations through both online and offline channels. By combining digital tools with local agent networks, Lersha improves productivity, resilience, and financial inclusion for small-scale producers across East Africa.
Team
The company operates with a multidisciplinary team combining agricultural expertise, digital platform development, market linkage experience, and operational field knowledge. Leadership includes professionals responsible for scaling partnerships, technology deployment, and ecosystem coordination to support smallholder farmers and agricultural service providers.
Countries of Operation
Ethiopia, Kenya, Uganda
Ownership of Company
Local Company (100% Ethiopian ownership)
Number of years since incorporated
10 Years
Stage
Growth stage
Annual Revenue (in EUR)
EUR 1,000,000 – 5,000,000
Number of employees
101–500
Project Pitch
Lersha introduces an innovative “phygital” model combining digital platforms with physical service networks to support smallholder farmers across the agricultural value chain. The platform functions as a one-stop solution delivering bundled services, including mechanization access, agricultural inputs, market linkages, and financing opportunities.
Technology integration enables real-time decision-making tools, agro-climate advisory, and data-driven fertilizer recommendations. By connecting farmers, suppliers, financial institutions, and market actors, Lersha creates a multi-stakeholder ecosystem that drives efficiency and sustainable revenue generation.
The business model stimulates demand through bundled service offerings while strengthening supplier relationships and improving market access. Through scalable digital infrastructure and strong strategic partnerships, the platform supports productivity gains, financial inclusion, and improved resilience among small-scale producers.
Total Project Cost (in EUR)
EUR 5,000,000
Financing needs (in EUR)
EUR 10,000,000
Type of financing needed
Debt, Equity, Grant
Planned allocation of fundraising capital
Expansion (expanding an existing activity)