GEN1 (GEN AHADU)

Company Description

GEN1 (also known as GEN AHADU) is an Ethiopian digital venture building an ethical, consent-based data ownership infrastructure for Africa. The platform enables individuals to control, manage, and benefit from their personal data, while providing companies with reliable, high-quality consumer insights that are currently unavailable in the Ethiopian market. GEN1 positions itself as a foundational data layer for trusted, human-centric digital ecosystems.

Team

GEN1 is led by a compact and highly focused founding team combining strategy, operations, and technology. Mikiyas Endalkachew, Co-Founder and General Manager, leads overall strategy and business development. Adonay Hailemichael, Operational Manager, oversees daily operations and growth execution. Tsedalu Ashenafi, Head of Software, leads platform development and technical architecture. Together, the team brings strategic vision, operational discipline, and strong technical capability to build Africa’s trusted data infrastructure.

Countries of Operation

Ethiopia

Ownership of Company

Local Company (100% Ethiopian ownership)

Number of years since incorporated

1 Year

Stage

Early Venture

Annual Revenue (in EUR)

EUR 0 – 10,000

Number of employees

1–10

Project Pitch

GEN1 is developing a new data-ownership ecosystem designed specifically for African markets. The platform allows users to voluntarily share selected, high-signal data through transparent micro-tasks and behavior-based inputs, while retaining full control, consent, and the ability to benefit from that data. In parallel, GEN1 provides businesses with reliable, consent-based consumer insights that are difficult to obtain through traditional surveys or assumptions.

GEN1 is not a survey or rewards app. It functions as a data infrastructure layer that structures user-generated information into actionable intelligence for companies, researchers, and future AI development. Internal systems focus on verification, consistency, engagement patterns, and anomaly detection to ensure data quality and trust.

The business model is based on selling aggregated insights—not raw data—to companies seeking improved segmentation, forecasting, demand signals, and understanding of Gen Z and emerging consumer behavior. GEN1 is currently in testing with university students and is preparing for MVP completion and early market rollout.

Total Project Cost (in EUR)

EUR 14,510

Financing needs (in EUR)

EUR 20,000

Type of financing needed

Equity

Planned allocation of fundraising capital

Expansion (expanding an existing activity); Public-Private Partnership (PPP)