Adtech Stack Reimagined - How to manage the transition to the first-party world

Masterclass
2021

Information

A new era of digital marketing lies ahead: without cookies, with more privacy and countless possibilities. The industry, that's us! So let's prepare well for the future and shape it - transparently, openly and sustainably. For brands and agencies to successfully master the transition from the old world to the new, we will focus on the following questions:

  • How does first-party tracking work and how can it be integrated into existing infrastructure and business processes?
  •  What obstacles are there and how can they be overcome?
  •  Which testing measures should be taken now?
Topics
Digital Media & TradingProgrammaticTracking & Targeting
Session Language
en
Channels / Stages
All SessionsMC5

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