Description :
Kuwalyst Media Planner is an AI-powered media planning and buying platform that helps brands and agencies build, execute and continuously optimise their media plans, all in one place.
Unlike traditional media planning tools that produce static plans, Kuwalyst creates living media plans that automatically improve as new campaign data, measurement results and market signals come in.
What Kuwalyst does:
Builds data-driven media plans across all channels (paid social, search, display, video, OOH and more)
Executes media buying directly through connected ad platforms
Measures true marketing effectiveness through Marketing Mix Modelling, incrementality testing and attribution
Runs experiments automatically to calibrate and improve performance over time
Delivers prescriptive recommendations, not just reporting, but clear guidance on where to invest next
Built for:
Brands and agencies that want to move beyond manual planning cycles and post-campaign reporting, and into a continuous loop of plan, buy, measure and optimise.
Built by a team from Meta Ads ML, Rakuten Advertising and P&G. Deployed on sovereign EU infrastructure, GDPR-compliant, with on-premise options available.
