Brand Takeover gives a single advertiser exclusive ownership of the Uber Eats home screen for a defined period. The brand controls the top of the feed with full-bleed creative and sets the tone for the whole session, with no competing advertiser in the same slot. It is the strongest awareness and launch product in the Uber Eats portfolio, typically sold by day or week in a specific market, which makes it a natural fit for product launches, seasonal and tentpole moments, sponsorships, market entries and new store openings. Branded Shortcuts complement the takeover. Shortcuts are the category tiles users tap to navigate the app, and a brand can own one of these placements to move users from awareness into a curated landing experience, for example a branded storefront, a category page or a specific SKU selection. Together, Takeover plus Shortcuts deliver mass reach at the top of the funnel and a direct, measurable route into the purchase path within the same session. Reporting covers reach, engagement and click-through, and for endemic brands order and sales impact.
