Post Checkout Ads run on the Uber Eats order tracking screen, after the user has placed an order. It is one of the highest attention placements in digital: users open the tracking screen repeatedly while waiting for the delivery, with almost nothing else on screen. The purchase decision is already made, so the ad is not competing with the conversion, it is additional qualified reach at a moment of genuine engagement. The format supports brand creative and offers, and can be targeted on order context, basket contents, store category, location and audience segments. It fits endemic advertisers, for example a CPG brand reaching a user who just ordered in the same category, as well as non-endemic brands in entertainment, telco, finance, automotive and retail that want quality attention at scale. Measurement includes impressions, engagement and brand lift, and for endemic advertisers closed-loop sales impact on subsequent orders.
