Sponsored Listings is Uber Eats' performance advertising product and the entry point for most advertisers into the Uber ecosystem. Merchants and brands bid in a CPC auction for high-visibility positions in search results, the home feed and category pages, exactly where the user is deciding what to order. It is fully self-serve through Uber Ads Manager, with campaign budgets, automated bidding, audience targeting and daily reporting. Because Uber owns the transaction, attribution is closed loop: every euro of spend maps to orders, new customers and return on ad spend, with no modelling and no third-party cookies. Restaurants and grocery merchants use it to grow order volume, win new customers and defend share against local competitors. CPG brands use Sponsored Items to promote individual SKUs inside grocery, convenience and retail stores, which turns Uber Eats into a retail media network with real basket data behind it. Available to merchants and brands across Germany, Austria and Switzerland.
