Destination Ads reach riders based on where they are actually going. When a rider enters a destination, relevant brands can appear against that intent, for example an airport, a shopping district, a stadium, a hotel, a retail location or a restaurant. This is intent no other channel has: a confirmed, real-world journey rather than a browsing signal or a modelled audience. Brands can own a category of destinations, a specific venue, a radius around their own locations or a set of postcodes, and layer time of day, day of week and audience data on top. Creative can carry a call to action into a website, an app, a store page or a saved offer. Typical use cases are location-based retail and hospitality, travel and tourism, airports and airlines, events and sponsorships, city campaigns that need digital measurement instead of estimated out-of-home reach, and any advertiser that wants to convert proximity into visits. Reporting covers reach, engagement and, where relevant, store visit and footfall measurement.
