Journey Ads is Uber's flagship brand format on the rider app. One campaign runs across the full ride journey, pre-ride, in-ride and post-ride, so the brand is present at three distinct moments inside a single trip. The format is full-screen and unskippable in a low-distraction environment where the rider is already looking at the phone with nothing else competing for attention. Average ride duration in Germany gives brands several minutes of qualified attention instead of a two-second scroll. Journey Ads support video, static and interactive creative, and can be targeted on Uber first-party signals such as location, destination category, time of day, trip context and audience segments built from mobility and delivery data. Measurement is built in: brand lift, ad recall and attention studies, plus sales lift and footfall measurement with third-party partners. Typical use cases are national brand campaigns, product launches, entertainment and streaming releases, automotive, telco, finance, retail and travel. Available across all major German cities and in DACH.
