Data Management Platform for Out-of-Home Advertising

Data Management Platform for Out-of-Home Advertising

Products / Services

Information

Displayce DMP empowers media owners to elevate their OOH inventory potential. All your OOH data and custom data in one place. Gain deeper audience insights, activate campaigns and drive revenue through both direct and programmatic sales channels.
Categories
Out of Home (OOH)Programmatic
Link to product
https://www.displayce.com/data-management-platform-dooh/
Displayce
Hall 8.1 D068
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and media owners, globally. Through its Media Platform (DSP), Displayce connects advertisers and agencies to more than 2, 00,000 billboards in 80 countries, offering them the largest DOOH inventory in the world, so they can trade contextualised, cookieless and impactful digital Out-of-Home campaigns. Displayce Data Platform (DMP) centralises, models and activates first and second party data linked to the OOH inventory of media owners, in order to design relevant, high-performance campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, the United Kingdom, Belgium, Italy, Germany, Brazil and the United Arab Emirates). Since July 2022, JCDecaux has held a majority stake in the structure.

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