From AI visibility to marketing transformation

Brand visibility is evolving as consumers increasingly turn to AI Search to discover and evaluate brands. Answer Engine Optimization is becoming a strategic capability not only to understand this new buying journey, but to ensure your brand is chosen. 

This session will explore what AEO adoption looks like at enterprise scale, using Nestlé as a lens into how these new channels can be operationalised and scaled across a global organisation. We’ll examine how AEO can evolve from a specialist marketing capability into a broader AI strategy, shaping customer experience, brand and content strategy, and the future of marketing.