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AI is changing more than how marketing is made
it is changing how businesses compete. Sir Martin Sorrell and Giuseppe Fiordispina of CUPRA explore what it takes to win when speed, agility, and continuous adaptation matter as much as scale. From AI adoption and real-time marketing to changing consumer behaviour and new operating models, they’ll examine whether the next era belongs to incumbents with resources and data, or challengers with less legacy and more freedom to move. The conversation will cut through the AI hype to ask a more important question: what do leaders need to change now to build faster, more adaptive, and more competitive businesses?
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