Match Point: How L'Oréal LUXE Brands Score Big with Live Sports on Prime Video

Wednesday, September 23, 2026 4:00 PM to 4:30 PM · 30 min. (Europe/Berlin)
MC6A
Masterclass

Information

When L'Oréal LUXE stepped onto the Live Sports stage on Prime Video, they brought their A-game. From Armani Beauty's sponsorship at Wimbledon to YSL Beauty and Prada Beauty's ad spots at the UEFA Champions League Semi-Finals to Ralph Lauren Fragrances' NBA sponsorship, L'Oréal LUXE has been consistently building visibility and expanding their brand presence across live sports on Prime Video.

In this masterclass, Amazon Ads and L'Oréal LUXE take you behind the scenes: what drew them to Live Sports on Prime Video, how they activated across three major tournaments, and what the results mean for the future of premium brand advertising on streaming.

Session Language
English
Topics
AdvertisingTV | CTV | ATV | VODDigital Marketing
Stages
MC6A
Day
Sept. 23

Join the event!

See all the content and easy-to-use features by logging in or registering!