Inside Mercedes-Benz's Implementation Journey with Contentful

For Mercedes-Benz, choosing Contentful was the start of a much bigger change: building the operating model to support OneWeb across a global enterprise. In this masterclass, Mercedes-Benz and Deloitte will share how that strategy became a phased implementation across teams, markets, and regions.

They will walk through the implementation journey behind OneWeb, including the move from legacy CMS architecture to a multi-space Contentful setup, the realities of phased rollout across markets, and the work required to balance central governance with local flexibility. Expect practical lessons from a transformation that is still in motion, from architecture and rollout design to organizational alignment, training, and the challenges that only emerge once implementation begins at scale.