Design the Exit: How to stop filling the feed and start fueling a life

People are waking up to an unsettling truth: they’re missing out on their lives. And increasingly, they’re doing something about it. They’re bricking their phones, being more intentional in their use of technology, and rediscovering the joys of IRL. These shifts aren’t a rejection of algorithms or platforms. They’re about putting technology to work in service of something deeper: a life well lived.

It’s a ground shift marketers can’t afford to ignore. As people grow wary of online experiences that don’t serve them, they’re gravitating toward brands that make it easy for them to find what they need and get back to the business of living. In this keynote Greg Owens, Vice President International at Pinterest, brings Pinterest’s “design the exit” approach to life with new research and case studies that illustrate how brands can harness platform, partnership and creative choices to push people toward action—and closer to a life they love.