Plan in an hour. Optimize forever. AI media planning that keeps driving performance after launch

Thursday, September 24, 2026 1:30 PM to 1:40 PM · 10 min. (Europe/Berlin)
Start-up Stage
Start-up Pitch

Information

Media plans take weeks to build and are static the moment they launch. Performance drifts, and nobody reopens the plan. Kuwalyst builds a fully sourced plan in under an hour, then keeps it moving in flight: lift experiments and hold-out tests shift budget toward what is actually working. On stage we'll take a plan from blank page to in-flight optimisation, and show what happens when an experiment contradicts the model. The plan is no longer the deliverable. The performance is.

Session Language
English
Topics
Artificial IntelligencePerformance MarketingSaas & PaaS
Stages
Start-up Stage
Day
Sept. 24
KuwalystHall 7.1 F027Kuwalyst is an agentic marketing science platform that helps brands and agencies move from static media plans to continuous performance optimisation. Built by a team from Meta Ads ML, Rakuten Advertising and P&G, Kuwalyst automates media planning, marketing mix modelling, experimentation, media buying and campaign optimisation in one continuous loop, so marketing teams always know where to invest next, not just what happened last quarter. Deployed on sovereign EU infrastructure (GDPR-compliant, on-premise available), Kuwalyst combines the rigour of marketing science with the speed of AI, delivering plans that improve automatically as new data comes in. Currently running with select brands and agencies across Europe.

Registered attendees

Julien Bourdon
Julien Bourdon
CEO / co-founderKuwalyst

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