From Teleshopping to AI: How Dr. Peter Hartig Is Bringing Personalised Advice to Their Online Shop
Wednesday, September 23, 2026 12:10 PM to 12:30 PM · 20 min. (Europe/Berlin)
Commerce Stage
Lecture
Information
The Dr. Peter Hartig online shop has been successful in teleshopping for many years, with personalised advice, trust and the opportunity to ask questions. But how can this principle be transferred to the online shop? Together with DooFinder, the Dr. Peter Hartig online shop is exploring the journey from intelligent product search to AI-powered advice. Using real search data and initial insights from the ongoing project, the session shows what customers are really searching for, where traditional online shops reach their limits and how AI can help make digital advice more personal.
Session Language
German
Topics
Artificial IntelligenceE-CommerceSearch, SEO & VSO