The Hidden Intelligence Behind AI Assisted Commerce

The industry is focused on AI interfaces, but the greater opportunity lies in the intelligence that powers them. As AI reshapes how shoppers discover, compare, and choose products, the competitive advantage will come from the strongest commerce signals: better data, sharper decisioning, stronger measurement, and a clearer view of intent in real time. Michael Komasinski will explore why AI-assisted commerce will be won beneath the interface by the brands, retailers, and platforms that can turn commerce intelligence into better decisions, better relevance, and better business outcomes.