The Unsaid: What Makes AI Transformation Actually Work

Wednesday, September 23, 2026 12:00 PM to 12:45 PM · 45 min. (Europe/Berlin)
Google Masterclasses
Masterclass

Information

"The Unsaid" presents Google's behavioral science framework to help organizations transition from AI adoption mechanics to driving real business value. The research guides companies and individuals through the five-part "FOCUS" playbook (Frame the Why, Own the Loop, Cultivate Capability, Uncover the Unsaid, and Stoke the System), providing real-world case studies from Google and leading AI organizations.  Join Google to learn how to foster successful AI transformation in your business through social and structural evolution, driven by mindsets that empower human judgment, craft, and orchestration.

Session Language
English
Topics
Artificial IntelligenceDigital TransformationMarketing Automation
Stages
Google Masterclasses
Day
Sept. 23

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