When AI Curates the Basket: The Future of Retail Visibility and Customer Choice

The question is no longer only who offers the best product. The question is who remains visible when AI becomes part of the decision-making layer of commerce.

AI is changing the way consumers discover, compare and buy products online. As intelligent interfaces increasingly influence search, recommendations and transaction flows, visibility becomes a strategic question for retailers, brands, platforms and service providers alike. This panel explores how AI-driven commerce may reshape the customer journey, what businesses should prepare for, and how fair access, trust and competition can be safeguarded in the next phase of digital retail.