DMEXCO Creativity Summit - powered by BVDW

Creativity in marketing communications is the number one challenge for marketing managers in Germany. The Creativity Summit is the event brand of the German Digital Award (DDA), the most prestigious award for creatively outstanding work in digital communication in GSA. The event highlights the business impact of digital creativity across the full spectrum from campaigns and social media to applications and innovation. The Creativity Summit is aimed at the entire creative industry, marketing decision makers, agencies, and platforms. In its 2026 edition, leading creative strategists will analyze selected trends, which will shape the industry in 2027.

The New Rules of Creativity
Entertainment is changing attention. AI is changing creation. New workflows are changing collaboration. Three industry shifts. Three debates. One uncomfortable question: Who wins when the rules are being rewritten?