Made in Germany with Shopware 6: Full Data Governance & B2B Commerce for 1M SKUs at Th. Geyer

How do you take Shopware 6 to enterprise scale while seamlessly integrating more than 1,000,000 SKUs and complex B2B procurement processes into your customers’ purchasing systems? Using the Th. Geyer case, this masterclass demonstrates how Shopware 6, combined with a “Made in Germany” tech stack, delivers maximum scalability with uncompromising data governance. We explore how Shopware 6 and ABAS ERP run on a modern OpenShift infrastructure hosted in a German data center—combining cloud-native flexibility with full control over sensitive business and product data. But technology alone is not enough: the real challenge lies in connecting a scalable commerce architecture with ERP integration and complex B2B processes. The Th. Geyer case demonstrates how customer-specific real-time pricing, complex B2B account structures, and seamless punchout order flows via OCI/cXML can be deeply integrated into Shopware 6—even with a product catalog of 1 million SKUs. The takeaway: Shopware 6 is capable of powering enterprise commerce at scale—and data sovereignty is not merely a compliance issue, but a tangible competitive advantage and a powerful sales argument.