Mehr Daten, mehr ROAS: DSGVO-konformes Tracking als Growth-Hebel

Wednesday, September 23, 2026 4:45 PM to 5:15 PM · 30 min. (Europe/Berlin)
MC Commerce 7A
Masterclass

Information

Datenlücken, Consent-Verluste und fehlende Conversion-Signale sorgen dafür, dass dein Marketing im Blindflug läuft – mit falschen Budgetentscheidungen, ineffizienten Kampagnen und verschenktem Wachstum. 

In dieser Masterclass zeigen dir Olaf und Jonas von JustRelate etracker, wie du das änderst und dein Tracking zum echten Wettbewerbsvorteil machst. Erfahre, wie moderne, DSGVO-konforme Setups deutlich mehr verwertbare Daten liefern und gleichzeitig zukunftssicher sind. 

Anhand eines E-Commerce-Use-Cases siehst du, wie bessere Datenqualität direkt zu mehr messbaren Conversions, präziseren Signalen und höherem ROAS führt. Du bekommst konkrete Hebel, praxisnahe Einblicke und klare Empfehlungen für bessere, datenbasierte Marketing-Entscheidungen.

Session Language
German
Topics
PersonalizationTracking & TargetingPost Cookie
Stages
MC Commerce 7A
JustRelate Group GmbHHall 7.1 B010/A011JustRelate – Scaling Digital Experiences with Confidence JustRelate empowers enterprises and public sector organizations worldwide with solutions for Digital Experience, AI-powered Marketing, and Customer Engagement. With more than 4,000 customers and over 30 years of experience, we help organizations orchestrate customer relationships across every touchpoint. JustRelate is an AI-powered marketing platform for modern customer experiences. It unifies AI, data, content, and marketing processes on a single platform to deliver seamless customer journeys across channels, devices, and regions—from websites, email, and social media to sales, customer service, and in-person interactions. Organizations can unlock the full potential of AI through intelligent orchestration, automation, governance, and open integrations while maintaining complete control over their data, brand, and business processes. The JustRelate Platform includes: CRM / CDP – Customer Data Web Builder – Content & Experience Email Builder & Marketing Automation – Campaign Activation Analytics & Tracking – Measurement & Optimization AI Control Panel – Customer Experience Orchestration What makes JustRelate different: One AI-powered platform for intelligently orchestrating customer experiences Centralized customer data, brand knowledge, and marketing strategies powering every interaction A true 360° view of customers across digital and real-world interactions Interactive web experiences optimized for AEO, SEO, and GEO High-impact email marketing, marketing automation, and GDPR-compliant analytics An open platform architecture with flexible integrations into existing technology ecosystems Expert support and enterprise-grade capabilities at a significantly lower total cost than large platform vendors JustRelate combines software, AI, and human expertise to help organizations embrace the next generation of marketing. Our AI-powered platform empowers teams, automates workflows, and continuously optimizes marketing processes and customer experiences.

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