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DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with expositions, pioneering keynotes, lively debates, and informational masterclasses outlining the future of the digital economy and driving market value.In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers extend their knowledge and get inspired, make contacts, and close deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2026 will take place on September 23 and 24, 2026, in Cologne.With DMEXCO ASIA, DMEXCO has now also established a major platform for digital transformation in the Southeast Asia-Pacific region. DMEXCO ASIA will take place alongside the eCommerce Expo on 7 and 8 April 2027 in Singapore.The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.DMEXCO's protection of data policyDMEXCO Digital Event Platform Terms of UseImprintKoelnmesse GmbHMesseplatz 150679 Köln, GermanyTel. +49 221 821-0Fax +49 221 821-2574Executive BoardGerald Böse (President and Chief Executive Officer)Oliver FreseSupervisory Board:Chairman of the Supervisory Board, Koelnmesse GmbH:Mayor of the City of Cologne Torsten BurmesterHeadquarters and place of jurisdiction:Koelnmesse GmbH:Cologne, Cologne Municipal Court, HRB 952VAT number according to § 27a of the VAT law:Koelnmesse GmbH: DE 122 656 857

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DMEXCO 2026

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The decision gap: New Research into the Default Effect in Advertising

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