Beyond the Screen

Thursday, September 24, 2026 at 12:00 PM to 12:20 PM · 20 min. (Europe/Berlin)
Side Event
2026

Information

As programmatic DOOH matures across the EMEA, media owners face a complex balancing act: maximizing yields and capturing incremental digital spend while maintaining complete control over their networks.

Navigating inventory curation, private marketplaces and evolving marketplace trends requires more than just connecting to ad exchanges. It demands a modern, end-to-end enterprise technology stack.

Join Vistar Media, the home of out-of-home, for a deep dive into the technology powering today’s leading media owners. See you in Hall 8.1, booth D-060!

Session Language
English
Type of event
Learning Session / Education
Location of the event
Hall 8 | Booth D060
Vistar Media
Hall 8.1 D060
Tach zesamme, Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.

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