Every advertiser starts with the same question when planning a marketing campaign: How can I achieve the optimal reach and frequency to effectively drive my outcome - whether it be brand awareness, consideration, footfall or even direct sales?
The answer lies in premium inventory and scale. Connecting MagentaTV, T Advertising Solutions and Vistar Media, this joint ecosystem brings together three market-leading worlds. MagentaTV captures high-impact attention on the Big Screen, fueled by exclusive highlights like the FIFA World Cup, live sports on MagentaSport, and a strong presence across its FAST channels. Paired with Vistar Media’s programmatic DOOH network in public spaces, this creates an inventory base unique to the German market. The T Advertising Platform then seamlessly extends this presence into the mobile and digital Open Web.
Connecting it all are anonymised telco data signals. Through the Vistar DSP, DOOH screens can be targeted based on real-world movement patterns with pinpoint precision, while app usage data engages high-intent audiences on mobile, entirely without third-party cookies or IDs. The result: maximum budget efficiency and genuine incremental reach. Fully GDPR-compliant, anonymised and consented.
Reserve your spot now to hear directly from the leadership teams of MagentaTV, T Advertising Solutions and Vistar Media about our joint journey toward a seamless ecosystem.
