Already last year, SIXT and Jung von Matt asked themselves how the consistently positive reviews for SIXT on Trustpilot could be turned into a campaign. The answer was simple: by taking customers' negative experiences with the competition and turning them into horror movies, just in time for Halloween. With AI as the enabler. Thomas Heyen, creative lead behind the SIXT campaigns and Partner at Jung von Matt in Hamburg, explains how they made it happen.
