WE ARE NOT A BUSINESS RUNNING A BRAND. WE ARE A BRAND RUNNING A BUSINESS.
Agencies Stage
Keynote
Information
In his talk, Ulrich Klenke explores why true brand success begins when companies look beyond price promotions, performance metrics, and short-term gains. Drawing on Deutsche Telekom's remarkable transformation, he shares insights into bold decisions, ambitious aspirations, and the courage to challenge the status quo. Because great brands are not built by thinking small, but by daring to think big and following through with determination.
