Be Seen. Be Trusted. Get Recommended in the AI Web.

Thursday, September 24, 2026 12:15 PM to 12:45 PM · 30 min. (Europe/Berlin)
MC7C
Masterclass

Information

The shift from search to AI-powered answers is changing how customers discover and engage with brands. In this session, we'll explore how AI systems interpret your digital presence, why authority, trust and accurate information have become critical signals for AI-powered discovery, and how Web IQ helps strengthen the foundations that AI relies on to understand and recommend your brand. We'll also show how Clarity provides behavioural insights that help marketers understand customer experiences, identify friction, and optimise engagement. Join us to learn practical steps for building a stronger digital presence and helping your brand become easier for both people and AI to find, trust and recommend.

Session Language
English
Topics
Artificial IntelligenceAdvertising
Stages
MC7C
Day
Sept. 24
Microsoft AdvertisingHall 6.1 A019About Microsoft Advertising Microsoft Advertising is the partner for the AI era, helping brands connect with people in ways that meet the expectations of the next-generation consumer. We bring together trusted, AI-forward environments across work, life, and play, including Copilot, Bing, Xbox, LinkedIn, Outlook, Edge, Windows, MSN, and a global ecosystem of premium publishers. Powered by signals from more than one billion people, Microsoft Advertising delivers performance‑driven advertising, commerce, and monetization solutions that help businesses protect brand value, earn preference, and drive results in a rapidly evolving digital landscape.

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