Every Millisecond Counts: Turning Live Sports Moments into Media Value

Media Stage
Lecture

Information

When millions tune in at the same moment, there are no second chances. Drawing on the FIFA World Cup 2026 experience with MagentaTV, Deutsche Telekom and Equativ reveal how advertising technology, addressability and server-side ad insertion can turn massive live audiences into relevant, seamless and scalable media opportunities without compromising the fan experience.

Session Language
English
Topics
AdtechProgrammatic MarketingTV | CTV | ATV | VOD
Stages
Media Stage
Day
Sept. 24
Vistar Media
Hall 8.1 D060
Tach zesamme, Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.

Registered attendees

Daniel Jensen
Daniel Jensen
Chief Storytelling OfficerHirsch auf Löwe
Daniel Sack
Daniel Sack
CEO &AND FOUNDERAND Innovation GmbH
Kathrin Krumbach
Kathrin Krumbach
Marketing Communications Strategy & MediaDeutsche Telekom

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