From experimentation to impact: How Sky scales digital insights

Experimentation is more than a testing process. It is a way to help teams make better digital decisions at scale. In this session, Cengiz Dülger, VP Digital at Sky Germany will share Sky’s experimentation cycle and explore strategic questions around data democratization, the role of a Center of Excellence, and how to make experimentation work across the organisation. Anil Gezici will bring this to life with concrete Contentsquare and Sense Analyst use cases, showing how teams can move from a business question to actionable customer insight faster.