In this Learning Journey, we explore how the combination of compelling content, premium publisher environments and quality traffic can drive better marketing outcomes. Participants will discover why the environment in which content appears matters, what really defines quality traffic, and how marketers can connect content, context and outcome-based buying more effectively.
Through insights and practical examples, attendees will gain a fresh perspective on how to make their content work harder – from the right environment to meaningful results.
Time: Day 1, September 23 | 11.30 a.m
Speaker: Ernst Dirkzwanger | Country Manager Benelux | Readpeak
Tour Host: Jörg Vogelsang | Strategic Advisor & Founder |101con
Application to Participate
Learning Journeys: The DMEXCO Learning Journeys offer you concise, curated tours covering relevant topics in the digital economy. Visit selected exhibitors, experience practical best practices, and gain concrete insights in just 30 minutes. All participants receive a 300 EUR discount on their Learning Journey at the BVDW Academy.
The DMEXCO Learning Journeys are aimed at professionals, executives, and decision-makers in marketing, media, e-commerce, and digital business who want to stay informed about current developments, learn about best practices, and exchange ideas with industry peers.
