The Race to Omnichannel Retail Media: Why Connected Channels Will Define the Winners

Retail media is entering a new phase, one where growth will depend on connecting the full shopper journey across online, offline, and in-store touchpoints. Yet for many retailers and advertisers, campaigns are still planned, activated, and measured in silos, creating operational complexity and limiting visibility into true performance. In this thought leadership session, Mirakl Ads and Broadsign will explore why a strong omnichannel strategy is becoming essential, from unifying campaign briefs and simplifying activation to monetizing physical in-store assets alongside digital inventory. The discussion will highlight how retailers can retain control of their data, inventory, pricing, and shopper experience while giving advertisers the consolidated reporting they need to measure, compare, and optimize spend across channels. Attendees will leave with a clear perspective on why the future of retail media belongs to those who can bridge online and in-store media into one connected, measurable growth engine.