Black Friday to Xmas: The 5 Biggest Email Fails and How to Avoid Them

The peak season around Black Friday, Cyber Monday, and Christmas is a race for attention. Customers’ inboxes are more crowded than ever. A new consumer study reveals what recipients expect from marketing emails during this time. Drawing on the experience of billions of emails sent worldwide for companies by Sinch Mailjet, Katharina Kremming, Lead Demand Generation at Sinch Mailjet, highlights the five most common hurdles marketing teams face during the holiday season – from missing send-out warm-ups to wasted opportunities for customer engagement. This talk will show how to avoid these mistakes and how brands can secure their visibility in the inbox.