Fandom to Effectiveness: How Passion Drives Performance

Over the years, Spotify has built an unmatched global community of artists, podcasters, authors, creators, and most importantly, fans. From music to audiobooks to video podcasts, Spotify is more connected than ever to the heartbeat of culture. Every day, millions of streamers come to Spotify not just to be entertained, but to express themselves, find community, and dive deeper into the culture they love. In this session, join us to explore how Spotify taps into this cultural fandom—and helps brands find their top fans, turning passion into real, measurable performance.