ODOSCOPE GmbHHall 7.1 B013Platform for Hyper-Personalization.
ODOSCOPE, the next generation of personalization. We ensure that the online shop finally anticipates which products are most relevant to each user fully automatically. We do this everywhere in the shop: on landing pages, in product lists, on search results pages, at checkout, in recommendations, but also on external display banners and in newsletters. We don't need cookies, we don't set extra pixels, and we don't need consent. This means we can also serve all unknown users in privacy browsers in a meaningful way. We address 100% of traffic with individually relevant products.Our hyper-personalization is fully automated based on dynamic real-time look-alike-audiences, i.e., without extremely time-consuming manual rules and segments, which are not really scalable and stand in the way of true hyper-personalization. This saves an incredible amount of time in managing personalization.AI-powered merchandising:
AI-powered merchandising: Relevance for the individual user is always set in the context of business interests in products that are currently to be sold primarily. With just a few clicks, the entire "storefront" can be redecorated and everyone receives the most relevant products according to the current sales strategy. We believe that it is finally time for truly scalable personalization that does not require cookies and strikes a balance between relevance for the user and business interests.
