Trends in Media 2026

Panel

Information

The media industry is still in a state of upheaval. In addition to reorganizing channels and changing consumer needs, we also see the scaling of AI products. Technological progress creates new opportunities to utilize existing data and make playouts more individualized. New players are entering the market and shaking up the existing structure. 

At the same time, the relevance of external influences and processes outside the industry is increasing: national and international regulators are increasingly scrutinizing certain media offerings - even a ban on relevant platforms can no longer be ruled out. And the industry is also increasingly coming into direct conflict with the major players in the market.

Where is the media industry heading? What trends will determine the coming year?

Session Language
English
Topics
PublishingRetail MediaTV | CTV | ATV | VOD
Stages
All SessionsMedia Stage
KantarHall 8.1 B018Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

Registered attendees

Alvaro Meza De Lama
Alvaro Meza De Lama
Senior Media Activation ManagerHP Inc.
AK
Anna Keysberg
Media Strategy ManagerDanone
Annette Siragusano
Annette Siragusano
Group Division Manager Corporate CommunicationOtto Group

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