How can Publishers & Advertisers leverage an IoT based first party data platform to secure quality traffic and revenues?

MC 7B
Masterclass

Information

The Advertising industry has the potential to rapidly evolve based on the exponential increase of the Internet of Things (IoT), in which a First Party Data and personalized Ad user experience across all connected devices will play a pivotal role. In this session, we will share 5 steps for Publishers and Advertisers to start delivering an immersive Ad Experience within HUAWEI Ads mobile & IoT advertising platforms, and how to start reaching new audiences. A 'must-know' for companies looking for growth in the post- smartphone era.

Session Language
English
Topics
Brand SafetyPerformance MarketingPublishing
Stages
All SessionsMC 7B
Huawei Technologies071C030Huawei's mission is to bring digital to every person, home, and organization for a fully connected, intelligent world. We drive ubiquitous connectivity and promote equal access to networks to lay the foundation for the intelligent world. In our quest to drive growth for businesses, we developed HUAWEI Ads — a mobile advertising platform that helps deliver digital results to partners. Benefiting from Huawei's position as a hardware, software, and services provider, HUAWEI Ads opens up new audiences, helping advertisers reach valuable customers while publishers monetize their apps.

Registered attendees

Abdul Haseeb Khalid
Abdul Haseeb Khalid
Display Marketing ManagerHomeday GmbH
AG
Abhishek Gosavi
Programmatic Analyst/ SSP ManagerLeboncoin Groupe
AJ
Adam Janosi
Digital Marketing DirectorTEN

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