5 most common mistakes that can lead to greenwashing accusation

MC 6A
Masterclass

Information

As consumers increasingly search for eco-friendly and sustainability-driven products and brands, marketeers move their focus on the company’s commitment to sustainability. Green claims are made easily, but can carry the risk of greenwashing if not done properly, intentionally or unintentionally. In our masterclass we will look into the 5 most common mistakes that can lead to greenwashing accusations… And how to avoid it.

Session Language
English
Topics
Climate TechPurpose driven MarketingSustainability & Green Economy
Stages
All SessionsMC 6A

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