Data for agility in marketing
MC 7A
Masterclass
Information
Data can be overwhelming, particularly when there are so many potential sources for it. The North Face eComerce merchandising team discusses how it is avoiding analysis paralysis by targeting one source of customer behaviour data to steer its experimentation, site development and helping to align its campaign rollout in a moveable and unpredictable market.
Session Language
English
Topics
Data AnalyticsE-Commerce & PaymentLeadership
Stages
All SessionsMC 7A
Registered attendees
Lucia Colombo
E-CommerceThe North Face Sagl