DMA (Data & Marketing Association)



The Data & Marketing Association (DMA) is the driving force of intelligent marketing.

Guided by our customer-first principles enshrined in the DMA Code, we champion a rich fusion of technology, diverse talent, creativity, research and insight to set standards for the UK’s data and marketing community to meet in order to thrive.

We deliver this mission through a fully integrated, classroom-to boardroom approach that supports you, your team and your business at every stage of your development.

Through DMA Talent we create pathways for the next generation of marketers to emerge; our world-class training institute, the Institute of Data & Marketing (IDM), delivers learning at corporate and individual levels; and through the DMA we deliver advocacy, legal and compliance support, research, insight and a packed events calendar.

And with over 1,000 corporate Members, we are Europe’s largest community of data-driven marketers.


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