How Deciem became leaders in transparency- from lab to shop floor

How Deciem became leaders in transparency- from lab to shop floor

Retail
Entry Stream
BrandRetailSkin

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On-demand content will be available next week.

Join DECIEM's Co-Founder & CEO, Nicola Kilner to hear how transparency and integrity have always been at the heart of DECIEM. 

From the lab through to the shop floor, DECIEM's honest and transparent approach has gained the trust of consumers globally and has been integral to the brand's success. 


Company
DECIEM
DECIEM, The Abnormal Beauty CompanyDECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe.  During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed.  After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty. Everything we do is of exceptional quality.  Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles.  We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.

Registered attendees

AZ
Aleksandra Zmiric
Technical Application ManagerClariant Personal Care
Ana Filipa Calado
Ana Filipa Calado
Recruitment DirectorArthur Edward
Brian Allen
Brian Allen
Global Marketing and Sales DirectorSiltech

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