DECIEM, The Abnormal Beauty Company
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DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe.
During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed.
After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business.
That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty. Everything we do is of exceptional quality.
Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles.
We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.
