Integrated Growth: Engagement as Key Component of a Growth Engine

Engagement and retention are the heartbeat of any app, not just "post-install metrics". Andy Carvell, CEO of Phiture, will show how leading apps use first-party data and cross-team alignment to turn lifecycle marketing into a full-funnel growth driver. Discover how breaking silos between CRM, product, and performance unlocks sustained growth and long-term retention gains.