How Top Teams Scale Paid Profitably: Scaling Spend, Reducing CPA: The Full-funnel Advantage

This roundtable is for teams already running serious paid programs who’ve felt performance start to flatten and want to push through the plateau. We’ll focus on the levers that move efficiency at scale: creative systems that keep performance learning, simplified account structures that maximise delivery, and full-funnel experiments across onboarding, pricing, and retention that compound results. We’ll also discuss how to distinguish real growth from noise, build experiments that move the needle, and design paid systems that get cheaper as they scale.