Signal Optimization: How to Feed Ad Platforms the Best Signals to Lower CAC

Most apps set ad platforms to optimize for upper funnel events like trial started, which can push them to serve to the wrong users. In this workshop we’ll show you how to fix this.

Ad platforms like Meta, TikTok, and modern DSPs are now more black box and algorithmic than ever. They rely on the goal event as the guiding signal, and most apps choose upper funnel events because of attribution windows and tracking limitations. There are smarter ways to define higher quality signals, but it’s a careful balancing act.

In this workshop we’ll cover a practical guide to help you overcome this, with actionable steps you can review or implement right away.